Press kit
Logos, photographs and copy for Shalena Beatrice and White Petals Atelier. For interviews, other images or anything not here, write to me@shalenabeatrice.com.
Black for light backgrounds, white for dark backgrounds and photographs. The files are outlined, so no font is needed.
Flower, black
The mark on its own. Use it for avatars, icons and small sizes.
Flower, white
The mark on its own. Use it for avatars, icons and small sizes.
Lockup, black
The flower with the White Petals Atelier wordmark, for the studio by name.
Lockup, white
The flower with the White Petals Atelier wordmark, for the studio by name.
Her own collections and runway work, at print size. Please use the credit listed with each image. Photographs of atelier clients aren't included; ask if you need one.
Short bio
Shalena Beatrice is a fashion designer and the founder of White Petals Atelier, a made-to-measure studio for bridal, occasionwear and shoes.
Long bio
Shalena Beatrice is a fashion designer who works in two directions. Under her own name she makes conceptual collections, among them Dysmorphia (2023), Anhedonia and Queen of Hearts, that look at beauty from its uneasy side. As the founder of White Petals Atelier she designs made-to-measure gowns, occasionwear and shoes, cut for one client at a time and finished by hand. Her work has been shown at Jakarta Fashion Week.
White Petals Atelier
White Petals Atelier is Shalena Beatrice's made-to-measure studio. It designs bridal gowns, occasionwear and shoes together with each client, by appointment and over a series of fittings. Its shoe line is White Petals Shoes.
- Name
- Shalena Beatrice
- Role
- Fashion designer; founder of White Petals Atelier
- Studio
- White Petals Atelier: made-to-measure bridal, occasionwear and shoes, by appointment
- Collections
- Dysmorphia (2023), Anhedonia, Queen of Hearts, CNY × Nathania Hadasa
- Runway
- Jakarta Fashion Week
- Website
- www.shalenabeatrice.com
- Press contact
- me@shalenabeatrice.com
Geist
By Vercel. Used for everything on the site: headings in Light, text in Regular, labels in Medium capitals.
- 01Use the logo files as supplied. Don't redraw, recolour, stretch, rotate, outline or add effects.
- 02Use the black logo on light backgrounds and the white logo on dark backgrounds or photographs.
- 03Leave clear space around the flower of at least half its width.
- 04Write the names as "Shalena Beatrice" and "White Petals Atelier", with capital W, P and A.
- 05Credit photographs as listed. Crop them to fit your layout, but don't retouch, recolour or filter the garments.
- 06Photographs of atelier clients aren't part of this kit. Ask before using any of them.